Thursday, February 19, 2009

Branded Umbrella's



Why are there promotional umbrellas? While I was out and about yesterday I noticed a Blackberry Bold Umbrella which is probably the stupidest union of product and promotional material ever. They have nothing to do with each other, but that’s not really necessary to advertise anything I guess. That said, a Blackberry Umbrella is never going to be the tipping point for an indecisive buyer is it? “I like the iPhone’s touch interface and the application support however the Bold has branded umbrella’s. That is game set and match as far as I’m concerned.”

Usually, branded umbrella’s are massive and annoying. The only time you look at them is when they poke you in the eye when some finance jerk with a sense of self importance as large as his Umbrella pushes past you. It’s not really the brand association that they’re looking for I reckon. Because Umbrella’s are big and annoying they should put big and annoying things on them like Oprah Winfrey or the gap between Shannon Noll’s teeth or perhaps Jason Statham’s unrealistic self perception as a hard man.

Bruce Willis, he’s hard, he walked on glass. Arnie is hard, he pushed a grindstone in the middle of nowhere for about 20 years. You Jason Statham, are not hard. You are a transporter – that’s right, a glorified courier/taxi driver. You only seem to be able to drive and talk in a faux gravelly voice. You should be plastered on massive golf umbrella’s as an example of someone who is not hard at all. Gar!

Way to derail the post Ray…

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